Vision & Strategy
Defining what makes your product matter and align the entire product journey around it.
I align teams through sprint workshops to enhance efficiency and minimise obstacles.
I’m Liam, a user-experience designer and innovation strategist. I help startups and innovators turn ambitious ideas into successful products by refining the user journey and ensuring adoption, from concept to launch.
Defining what makes your product matter and align the entire product journey around it.
I align teams through sprint workshops to enhance efficiency and minimise obstacles.
Designing with care for real people, so products aren’t just used, but loved.
I use cognitive science and iterative testing to understand users’ needs and meet them.
Bridging physical and digital with thoughtful, simple, and desirable design.
I combine tangible and virtual technologies to create interactions that feel natural and engaging.
Arduino · 2022An educational IoT kit commissioned by Arduino to teach sustainability.
Arduino · 2023/24An educational robot car commissioned by Arduino to teach robotics for all levels.
Malmö University · 2019A device to blend multiple scents dynamically, developed during my Interaction Design education.
BSc thesis · 2021A kit that transforms mathematical education into a tangible and engaging experience. Developed for my Interaction Design thesis.

I’m Liam Aljundi, a designer and researcher with a background in interaction design, cognitive science, and user research. Currently pursuing a master’s in Entrepreneurship and Business Design at Chalmers University.
I specialise in leading innovation efforts that combine human insight, elegant design, and transformative technology.
I thrive on seeing the bigger picture, spotting what makes a product succeed, and making sure every detail works toward that goal.
Over the past years, I’ve worked at the intersection of research, design, and technology, from creating educational tools at Arduino to exploring how movement and tangible interfaces can make mathematics engaging. My work is driven by the belief that products succeed when they connect deeply with people’s needs and experiences.
Liam stood out with his thoughtful approach, attentively listening and genuinely considering the insights and feedback from educators like myself. His ability to transform our classroom needs and ideas into actionable insights greatly enhanced the development of meaningful, teacher-centered content.
Liam's work was greatly appreciated and it is worth mentioning that he left a big void when he left the company to further pursue an academic career. His work ethos and his ability with methods, analysis and synthesis of results are hard to match.
Liam has consistently done an excellent job, helping students engage with and prototype using technologies they were previously unfamiliar with. He is extremely reliable, patient, and kind — even in high-pressure situations when technical issues arise. One of his most remarkable strengths is his rare ability to combine strong technical skills with a user-centered mindset. I wouldn’t hesitate for a second to invite Liam back to my classes.
What I appreciated the most about Liam was his reliability and accountability. Whether I delegated a specific task or entrusted him with the entire strategy for a user study, he always delivered accurate results on time. His ability to balance strategic thinking with execution made a real impact on our research efforts.
In our interactive design project for people and plants, Liam’s technical skills were key in building and troubleshooting the code for smooth, meaningful interactions. His problem-solving and deep understanding of coding were essential to the project’s success. Similarly, in my thesis, Liam helped develop an engaging, user-centered experience for smart lighting products, enhancing both interactivity and user experience.
I’m open to part-time collaborations, consulting, or project-based roles while I pursue my master’s in Entrepreneurship and Business Design at Chalmers.
If you have a project that needs a clearer vision, stronger adoption, or a process to concentrate your teams' effort towards innovation — let’s talk.
contact@liamaljundi.com